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‘A gamechanger’: 200,000 UK small businesses sign up to TikTok Shop

‘A gamechanger’: 200,000 UK small businesses sign up to TikTok Shop

Big brands such as Sainsbury’s and M&S also selling directly in app through links in videos and livestreams It is better known for its viral dances and for making hits out of forgotten songs , but the social media site TikTok is becoming a force to be reckoned with as a shopping platform. Major retailers such as Marks & Spencer, Samsung, QVC, Clarks, and Sainsbury’s are now selling their wares on the site’s e-commerce service, TikTok Shop, alongside more than 200,000 UK small and medium businesses. Continue reading...

theguardian.com
Dec 24, 2025
TikTokRetail industryBusiness
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